On August the 15th 2012 Johnson and Johnson made a very big step forward after committing to remove cancer causing chemicals from both their baby and adult product ranges. You can read the full statement here on the ‘Campaign for Safe Cosmetics’ website.

The Environmental Working Group or the EWG have been campaigning for the removal of harmful chemicals from Johnson and Johnson’s products for quite some time, so this is really good news.

Two of the chemicals that have been removed that particularly stand out for us are the 1, 4-Dioxane which is actually classified in California to as both a powerful toxin and a cancer-causing agent.

The second is Formaldehyde producing Quaternium 13 which is used as a preservative in many beauty products and has been linked to causing dermatitis. If you have sensitive skin you will know that using these kinds of products can have unpleasant reactions for you.

These two ingredients are not new and have been campaigned against for many years by beauty experts, scientists, as well as companies and individuals within the natural beauty industry because these two ingredients in particular have often been called unsafe for use.

This press release from Johnson and Johnson also highlights some other chemicals they currently use that will be phased out, these include:

  • Triclosan
  • Diethyl Phthalate
  • Artificial fragrances including Polycyclic Musks, Animal Derived Ingredients, Tagates, Rose Crystal and Diacetyl.

However, in their statement, Johnson and Johnson say that they are only going to limit paraben usage in adult products to Methylparaben, Ethylparaben and Propylparaben.

Ideally we think Johnson and Johnson should avoid the use of parabens all together but their commitment to remove the toxins which they have announced is still a huge leap forward. We hope that some of the other cosmetic giants follow suit. We believe this will actually make Johnson and Johnson a more trustworthy company as customers will have faith in their product range again. This is already apparent as their shares rose for the first time in quite a while when the news broke. If the stock market thinks something is a good decision it will be reflected in the share value.

Even though this is great news and we hope to see more of big name brands doing the same, it does beg the question “Are you using beauty products with harmful ingredients?”

With so much research being carried out in to the chemicals within beauty products that we use, and new risks being highlighted from them, now really should be the time to choose a natural beauty alternative which is free from irritant or toxic chemicals. A natural beauty product range that uses only non-irritant ingredients from an ethically responsible company is likely to be free from potentially harmful chemical or ingredients, including parabens, 1,4-dioxane and many, many more.

Has the latest news from Johnson and Johnson changed your perception of the product range, or are you not really that bothered?

Let us know in the comments below.

Alison Claire